Interview with Holger Asmussen
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Branding strategy scores the bull’s-eye
Interview with Holger Asmussen, CEO of Hameg Instruments in the magazine Markt & Technik
For three years Hameg Instruments GmbH has been 100% subsidiary of the Rohde&Schwarz group. Acquiring Hameg, the test & measurement giant aimed at complementing its product portfolio to address customers in the lower budget segment.
Did the strategy pay off? How can the current situation be best described? What are Hameg’s plans – medium-term and in the long run? We took the opportunity to interview Holger Asmussen, CEO at Hameg Instruments.
“Considering our global expansion, the available product portfolio and new products to come, we are facing an annual increase in turnover reaching double figures.”
CEO Hameg Instruments